Response to Ariana's Post- Public Relations!

I would agree that public affairs is the most important factor in public relations. It is important to keep the public involved in the day to day operations of a company. They want to be the #1 driver of a company, the customer is what keeps a company going. So keeping them happy is priority. I would say that if it was not for public affairs and giving the customer what they want then they would not continue to purchase a product. Public affairs brings up a relationship between customers and a product or service. It makes consumers feel appreciated and that their business matters to a company. I know as a consumer that I feel the best when a company really reaches out to me and appreciates my business.

Why do you think it is important for companies to use public relations?

Brand Marketing- Genius!

Have you ever been involved in a trend? Or found yourself wearing a certain brand because others do as well? How about brands such as Abercrombie & Fitch, American Eagle, and Polo Ralph Lauren. A lot of consumers choose to wear certain brands just because of the image they portray. When a High Schooler wears an Abercrombie & Fitch sweatshirt with the large Moose logo every one knows what brand they are wearing. An over priced $90 Abercrombie sweatshirt may be a good buy at the moment and it may make one feel more socially ranked. But is it really worth $90? Or how about a $65 Polo shirt; you know you are really just paying for that little man in the right hand side of the shirt riding the horse. Is status everything? In today's society it certainly is. People will pay big bucks for a brand and that brand shows how "weathly" one may be. When in fact they could be in large amounts of credit card debit and do not have the money to really be spending on the product. But status is everything and it is interesting to see that a person can go out of their way to spend large sums of money and the product sells itself. People know that LV symbol on your bag stands for Louis Voutton and they see you have the latest bag then they want to buy it. Or you are wearing that new Ralph Lauren Polo and your classmate likes the color and they see that little polo player on the top side of the shirt so they go out and purchase that new Polo as well. The product markets and sells itself.

Have you ever purchased a product just for the status it may have?