In chapter 6 we discussed consumer decision making with a focus mainly on consumer behavior and what motivates each consumer to purchase what. I thought skin care and cosmetic industry would be a great choice to blog about because it is all about preference when it comes to skin care. I know when I choose face wash I always go for the "morning burst" clean & clear oil-free wash. Not only does it make my pores feel open and less clogged but it certainly does exactly what they advertise, it wakes you up with a fragrant smell of orange and lemon grass. I started using the product when I was in middle school and my skin felt oily and clogged and my brother suggested the product. He had used Clean & Clear products for a while and it seemed to help clear his skin so I thought it would be a great choice. I also felt over the course of the day my skin would become oily but washing it more then twice a day would dry it out so my mother picked up some oil free face wipes that seem to do the trick. My loyalty and my families is to Clean & Clear skin care products because we know they work on our skin and we would recommend them to anyone. Clean & Clear is our personal preference and we feel as though our brand loyalty is to them. Before using Clean & Clear products my brother started with Neutrogena and found their products to actually cause more oil than prevent it so that was an obvious brand to cross off the skin care list. Specifically pertaining to gender my brother and myself do not really have much of a preference but Clean & Clear products seem to work well. We both look as hygiene to be an important factor in life and skin care is part of day to day hygiene.
Has a family member or social setting influenced you in purchasing a certain product?
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