Monday, April 22, 2013

Response to Janelle's Post- Car Advertising

Car advertising is a clever way of portraying a product to the consumer. It is unique in the fact that people actually drive a real life billboard around when they go from point A to point B. I think the first car billboard I saw was in the 90's when soda was the big craze. I remember it was a red Ford truck with Coca-Cola bottles on it. Now more then ever people are using advertising such as by means of cars to try and gain profit from selling a product. Many companies such as Amheiser Busch in Keene use this marketing tactic I have seen a budlight lime vehicle and shocktop vehicle cruising through Keene from time to time giving out promotions and trying to suede consumers towards their products. Most of the time you will see these type of vehicles at events such as ski mountains or programs like the x-games. Many companies sponsor events and when they sponsor the event they distribute their product to the general public and what a better way to advertise then to bring the vehicle right on site and sell the product to the new potential customers.

How do you feel about vehicle advertising? Ever see one before?

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