Products & Branding- Nike

Everyone knows when they see the signature "swoosh" trademark, they think of Nike. A company that promotes active living by providing consumers with a wide range of products geared towards fitness. The slogan "Just Do It" is a way for Nike to brand itself. Nike promotes that anything is possible by the consumer purchasing the product anyone can really "Just Do It." This athletic apparel and footwear company has a high level of brand equity. Their products sell and by advertising their catchy slogan and by selling large quantities of the product to consumers it advertises itself. It has developed a global brand for itself, everyone all over the world knows what Nike is. From the streets of New York City to Beijing, China. Consumers genuinely enjoy the product. Its flashy colors draw in consumers attention, the trendy apparel that everybody wants to wear. Nike has really made a name for itself. The footwear packaging is easy to distinguish because it is always in an orange box. The informational labeling tells the consumer what the shoe is made out of, where it is made, the use of the shoe and what size. It is easy for consumers to tell that Nike's product mix is apparel, footwear, gym and fitness equipment. They even use "cause-related marketing" with a cancer foundation known as Livestrong. Through marketing a yellow "Livestrong" slogan stated that all income from the sales of the Livestrong product goes towards a cancer foundation. I feel as though Nike overall does a great job at branding and marketing their product. It is easy to identify what Nike sells and how they branch out and sell and what they specifically make. They are a successful company in many ways, but mainly by identifying themselves from competitors. I would not have a problem referring Nike products to other friends, family, etc.

Do you think Nike does a good job at branding themselves? Is there product is easy to identify and distinguish itself from competitors?