I found Ariana's post about the Globe running on Dunkin' Donuts to be quite surprising. You think when you hear the slogan; "America Runs On Dunkin'" that they are just mainly located in America. From what Ariana's article has taught me is that Dunkin' Donuts is in fact a global company. I chose to discuss Starbucks in my post. Both companies seem to have reached out in to different markets in order to draw in consumers from different demographics. Marketing internationally is a brilliant idea for a company. If that company, such as Dunkin' Donuts has the capital to reach developing markets then by all means they should. The concept of globalization is genius. It is a way to increase profit margins and communicate internationally. Pick up different ideas from different places. Chinese culture is certainly different than the United States. It is important for companies to realize if they plan to go global that they have to take in to consideration different customs and currencies. We live in a thriving global economy and the best way to stay a float is to keep your customers happy.
If you were a business and had enough capital would you invest in expanding your company over seas?
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