"Ship My Pants"- K Mart Commercial Causing Controversy

Recently a new television ad aired this past week by K Mart regarding their new ship from store policy. This policy allows consumers to ship products from the store or from home to their home for free. I saw on Good Morning America this week the anchors discussing the controversy over the commercial. The word "ship" can be misrepresented in this commercial and mistaken for another swear word that many would find repulsive. I found the commercial be quite humorous and entertaining. K Mart said that their intention of the commercial was not to cause controversy but to poke fun at a joke. It apologized to those who misunderstood the message behind the commercial. The message is clear K Mart says, "shipping offered for free" a new service. Many saw the commercial as bathroom humor that is not a good message to send to children because they may mistake the commercial for something else. Especially using elderly and kids in the commercial sends the wrong message, one parent says she shuts off the television every time the commercial comes on and she has no interest in allowing her children to see that "non-sense" on television. I found the commercial to be funny and got a kick out of it. A few of my friends showed it to me and I guess it is because I am older and understand the content in the commercial. I could see how many might misrepresent the commercial and get a wrong message from it all. K Mart might want to think next time before they advertise in that manor because it does offend some individuals to the point where they choose to boycott the company then it effects their business.

What do you think of the commercial? Do you find it humorous or offensive?