I think that companies certainly receive a positive return by using promotions to draw in customers attention. It is clear that the strategy works. Take Disney for example, they are always giving out some form of promotion and every time I go to visit that place it is always packed. "Stay up to four nights and get an additional two nights free with a family of four and free complimentary breakfast included if booked before the 25th of each month!" Every taveler wants a deal and especially if you are going to visit amusement parks, it can get pricey. These promotions draw many customers to these businesses. Also locally if we look at Six Flags New England, they are always running some form of promotion as well. With the purchase of two tickets or more get a third ticket free or come stay and play all day and enjoy free lunch curtousy of the park. It gets my attention because lunch could be at least $20 and everyone wants free goods. I would go to a park if it offered me promotions. It is also important that the park have a good reputation to sticking to its promotion and not just offering an unrealistic promotion that they cannot stick to.
Would you go visit an amusement park solely based on the promotion offered?
No comments:
Post a Comment