Tuesday, January 29, 2013
Response to Haley Bannon's Post!
I can see what Haley says seems to bring up a good point. Even though my argument contradicts what Haley has to say I do agree in this case about the two, and can see where she is coming from. I do think that is important to recognize that when we think of the value of something, what it is worth to us, we also think of how satisfied it makes us feel. If we are not satisfied with something then I don't think we would choose to put such value on that item. It's different for certain people, but in my opinion that's how I relate. I do agree with your last statement "that satisfaction can still take place because one aspect does not rely on the other thus, allowing them to occur simultaneously. Yes, we can still be satisfied with a product even though there is a low customer value there. It is all about preferences and what we want and expect out of the product. Again, everyone is different. What if this pricey product is promised to help take wrinkles off your face? And instead it ads more wrinkles to your face? Then are you satisfied? How much value does this product really have to you as the consumer? Would you continue to purchase this product? And don't you feel like you wasted a lot of money on something that said to be the greatest thing in the beauty industry, yet it's the worst?
Customer Satisfaction & Customer Value!
I feel as though customer satisfaction and customer value are both interdependent on one another because they both bring up a customers opinion about the product or service. The Customer Value Proposition is defined as; consisting of the sum total of benefits which a vendor promises a customer will receive in return for the customers associated payment (dictionary.com). So exactly, why should me, the customer want to buy from you, the business. What convinces me that this shampoo is the best shampoo out there? What does it offer that the other leading brands don't? This all depends on how satisfied we are with the product after purchasing it. Suppose that Pantene Pro V draws in my attention for shampoo, I like their television ads and I enjoy their fun slogan. Pert Plus also has a fun slogan but their bottles are ugly and the scent of the shampoo isn't as appealing to my senses as Pantene. So I go with Pantene, hoping that this product is going to be better than the tired old bottle of Pert Plus that I have been using for years now (customer value). I find Pantene Pro V to be the best product out there. I enjoy using the product, it smells great, my hair is moisturized, soft and I will certainly purchase their product next time (customer satisfaction). If the product isn't up to par and does not do what exactly it has promised, IE- provide shiney, clean, fragrant smelling hair after using than me, the customer will clearly not be satisfied with the product and will chose not to purchase the product in the future. Therefore with low customer value then comes poor satisfaction with the product.
Would you be satisfied with a product that is suppose to do amazing things yet it you take it home and it is a piece of junk?
Would you be satisfied with a product that is suppose to do amazing things yet it you take it home and it is a piece of junk?
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