Response to Ariana Barone's Post on Global Marketing!

I found Ariana's post about the Globe running on Dunkin' Donuts to be quite surprising. You think when you hear the slogan; "America Runs On Dunkin'" that they are just mainly located in America. From what Ariana's article has taught me is that Dunkin' Donuts is in fact a global company. I chose to discuss Starbucks in my post. Both companies seem to have reached out in to different markets in order to draw in consumers from different demographics. Marketing internationally is a brilliant idea for a company. If that company, such as Dunkin' Donuts has the capital to reach developing markets then by all means they should. The concept of globalization is genius. It is a way to increase profit margins and communicate internationally. Pick up different ideas from different places. Chinese culture is certainly different than the United States. It is important for companies to realize if they plan to go global that they have to take in to consideration different customs and currencies. We live in a thriving global economy and the best way to stay a float is to keep your customers happy.

If you were a business and had enough capital would you invest in expanding your company over seas?

Developing A Global Vision- With Starbucks Coffee!

An article entitled: "Starbucks Unveils Accelerated Global Growth Plans" seemed to interest me the most this week. Mainly because we are discussing companies that are "developing a global vision." In this case, Starbucks coffee has set high standards for its self and branched out globally. The company plans to open 3,000+ new stores in the Americas by 2017. Double its international footprint by 2015. China on track to become the second largest home to Starbucks stores by 2014. They have expanded and reiterated their commitment to social justice and profitability in Western Europe. Starbucks plans to expand to new markets, reach customers wants and needs through providing an excellent product and service. They use global marketing strategies to reach different cultures and races all over the world. To simply sell a cup of coffee? And the company is doing quite well at it. They're not only environmentally friendly but they are an equal opportunity employer and believe in giving back to the area in which they open stores. Starbucks global mission is to expand internationally and give everyone all over the world a chance to try their delicious coffee, teas, hot chocolates, lattes and treats. I know from experience that I enjoy getting a Starbucks iced tazo tea every once in a while. It is all about the "Starbucks experience" how I (the consumer) feel when I sip out of that green straw. I feel as though Starbucks is a prosperous company and global expansion is a wise choice for the company to make. If you can enjoy the "Starbucks experience" in Boston, Massachusetts, you should also, be able to do it in Hong Kong, China or Paris, France. Reaching different markets opens up an international market and could make your global flourish. A little coffee shop from Seattle, Washington is now found in Europe, Asia, the Americas, and Australia. I think it is important for companies to not just stay in one place but expand into different cultures and help develop under developed countries.
Source: http://news.starbucks.com/article_display.cfm?article_id=733
http://seattletimes.com/html/businesstechnology/2018837267_starbucks05.html

                                                       STARBUCKS GLOBAL!

What do you think it would be like to go to a Starbucks in Rome, Italy? Would the experience be the same? What about that signature Starbucks taste?