Respond to Ariana's Post- Blimps for Advertising

I think that using blimps for advertising is a brilliant idea. Not only is the concept of a blimp neat and creative but it also seems like fun to be flying in the air on a moving real life advertisement. They also move slow so that way everyone gets the opportunity to view what the blimp is advertising. I know whenever I go to a baseball game there is always either a Hood or Michelin Tire blimp flying high and might above the stadium. Maybe while you are enjoying a cookie at the baseball game and you see a big Hood blimp fly over head you may feel inclined to go purchase a chocolate or regular milk. Or if you are on the beach and covered in sweat and need a refreshment, when suddenly an Aquafina advertisement on a blimp flies over the beach you may be more inclined to go purchase some bottled H2O. I know that while I was at a baseball game this last summer in Boston a Budweiser blimp flew above and in the moment I had to go purchase a Budlight right away. It made me crave the beverage. Sometimes it is just so tempting that you have to give in and make that purchase.


What is the most unusual place that you have spotted a blimp advertisement?

Consumer Decision Making- Skin Care

In chapter 6 we discussed consumer decision making with a focus mainly on consumer behavior and what motivates each consumer to purchase what. I thought skin care and cosmetic industry would be a great choice to blog about because it is all about preference when it comes to skin care. I know when I choose face wash I always go for the "morning burst" clean & clear oil-free wash. Not only does it make my pores feel open and less clogged but it certainly does exactly what they advertise, it wakes you up with a fragrant smell of orange and lemon grass. I started using the product when I was in middle school and my skin felt oily and clogged and my brother suggested the product. He had used Clean & Clear products for a while and it seemed to help clear his skin so I thought it would be a great choice. I also felt over the course of the day my skin would become oily but washing it more then twice a day would dry it out so my mother picked up some oil free face wipes that seem to do the trick. My loyalty and my families is to Clean & Clear skin care products because we know they work on our skin and we would recommend them to anyone. Clean & Clear is our personal preference and we feel as though our brand loyalty is to them. Before using Clean & Clear products my brother started with Neutrogena and found their products to actually cause more oil than prevent it so that was an obvious brand to cross off the skin care list. Specifically pertaining to gender my brother and myself do not really have much of a preference but Clean & Clear products seem to work well. We both look as hygiene to be an important factor in life and skin care is part of day to day hygiene.


Has a family member or social setting influenced you in purchasing a certain product?