Response to Haley's Post

I do think that pipeline transportation is beneficial because it is a new way to transport resources from one way to another. If you think about it, it is a brilliant tactic that many companies are now implimenting. When I first heard about pipeline transportation in my Climate Change Geology class I found it to be particularly fascinating. That oil, energy and any other form of resource could be shipped under ground is quite unusal. But if you think about it rather than using a truck that burns even more fossil fuels many companies are eliminating as much as possible their impact on the planet. This is known as their carbon footprint. By initating programs such as under ground pipelines it saves from costly spending on transportation and over use of fossil fuels. I know recently in Alaska there has been big contraversy surrounding the use of underground pipelines because of the havic it could have on species that live in the Alaskan frontier. This new and exciting way of transporting resources may be beneficial to humans but it is also associated with some externalized costs. Costs that many do not take into consideration, the impacts that may harm native species and displace many.


Do you think it is wise to use under ground pipelines? Environmental Costs?

Response to Ariana's Post on Louis Vuitton Model

I feel as though Louis Vuitton products are for a real selective market thus making the product even more expensive and selective to make. The amount of time that actually goes into making the product shows the real quality of the product. Price is based off of quality and when a consumer is spending over $3,000 for a handbag or wallet they want something of genuine leather and good quality. I know from time to time I have often considered purchasing a Louis Vuitton wallet or brief case. The only thing that is really stopping me is my income and the price of the product. The working middle class and upper class can afford products of this magnitude, where as a student working a part time job certainly cannot. I know eventually if I have a good job I would like to treat myself to something as nice as a Louis Vuitton product but right now it is not realistic. Their target market is so narrow and geared toward a more wealthy consumer but as with anything status is everything and Louis Vuitton is well known for quality products at an expensive price.


Would you be willing to spend over $3,000 on a wallet if it is of good quality? (If you had $3,000 to just "spend" at your disposal)

Environmental Marketing

When I think of the planet I think of blue skies, fresh air, green grass or in New England from November-April some snow. But do you really think of what organizations are doing to preserve that fresh air and green grass that we love so much? And how they are using marketing to help them get a message across that we are in an environmental crisis with this whole debate on climate change. The other day I was driving home from the mall on I-91 and I saw a billboard explaining the benefits of carpooling and how we are at an all time high currently with CO2 emissions. It was kind of like a public service announcement on a billboard. But we also see public service announcements pertaining to CO2 emissions and global climate change. Take this commercial below for example recently portrayed on the television. All you see is depression and loss. The United States Global Climate Research team is trying to get viewers to feel the emotions of hurt and loss. You can see how the polar bear is devastated with the mass extinction. This commercial is marketed towards citizens that do not really know the implications of climate change. It teaches a public service announcement. Last year I took a global climate change class and we learned the implications of climate change and how sea levels are growing at an ever so quick rate do to the melting of the polar ice caps. I feel as though marketing plays a big role in day to day learning. Without public service announcements like this commercial aired in 2010 many who do not know about the impacts of climate change would continue to burn up large quantities of CO2 and harm our atmosphere, continue to watch sea levels rise and result in a mass extinction. It is horrible to think about but the United States Global Climate Research team is using marketing strategies such as this commercial to express the growing concerns and implications of climate change; disaster.

Do you think public service announcements are beneficial? Why or Why not?