Environmental Marketing

When I think of the planet I think of blue skies, fresh air, green grass or in New England from November-April some snow. But do you really think of what organizations are doing to preserve that fresh air and green grass that we love so much? And how they are using marketing to help them get a message across that we are in an environmental crisis with this whole debate on climate change. The other day I was driving home from the mall on I-91 and I saw a billboard explaining the benefits of carpooling and how we are at an all time high currently with CO2 emissions. It was kind of like a public service announcement on a billboard. But we also see public service announcements pertaining to CO2 emissions and global climate change. Take this commercial below for example recently portrayed on the television. All you see is depression and loss. The United States Global Climate Research team is trying to get viewers to feel the emotions of hurt and loss. You can see how the polar bear is devastated with the mass extinction. This commercial is marketed towards citizens that do not really know the implications of climate change. It teaches a public service announcement. Last year I took a global climate change class and we learned the implications of climate change and how sea levels are growing at an ever so quick rate do to the melting of the polar ice caps. I feel as though marketing plays a big role in day to day learning. Without public service announcements like this commercial aired in 2010 many who do not know about the impacts of climate change would continue to burn up large quantities of CO2 and harm our atmosphere, continue to watch sea levels rise and result in a mass extinction. It is horrible to think about but the United States Global Climate Research team is using marketing strategies such as this commercial to express the growing concerns and implications of climate change; disaster.

Do you think public service announcements are beneficial? Why or Why not?