I would agree that public affairs is the most important factor in public relations. It is important to keep the public involved in the day to day operations of a company. They want to be the #1 driver of a company, the customer is what keeps a company going. So keeping them happy is priority. I would say that if it was not for public affairs and giving the customer what they want then they would not continue to purchase a product. Public affairs brings up a relationship between customers and a product or service. It makes consumers feel appreciated and that their business matters to a company. I know as a consumer that I feel the best when a company really reaches out to me and appreciates my business.
Why do you think it is important for companies to use public relations?
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