Have you ever been involved in a trend? Or found yourself wearing a certain brand because others do as well? How about brands such as Abercrombie & Fitch, American Eagle, and Polo Ralph Lauren. A lot of consumers choose to wear certain brands just because of the image they portray. When a High Schooler wears an Abercrombie & Fitch sweatshirt with the large Moose logo every one knows what brand they are wearing. An over priced $90 Abercrombie sweatshirt may be a good buy at the moment and it may make one feel more socially ranked. But is it really worth $90? Or how about a $65 Polo shirt; you know you are really just paying for that little man in the right hand side of the shirt riding the horse. Is status everything? In today's society it certainly is. People will pay big bucks for a brand and that brand shows how "weathly" one may be. When in fact they could be in large amounts of credit card debit and do not have the money to really be spending on the product. But status is everything and it is interesting to see that a person can go out of their way to spend large sums of money and the product sells itself. People know that LV symbol on your bag stands for Louis Voutton and they see you have the latest bag then they want to buy it. Or you are wearing that new Ralph Lauren Polo and your classmate likes the color and they see that little polo player on the top side of the shirt so they go out and purchase that new Polo as well. The product markets and sells itself.
Have you ever purchased a product just for the status it may have?
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