Developing A Global Vision- With Starbucks Coffee!

An article entitled: "Starbucks Unveils Accelerated Global Growth Plans" seemed to interest me the most this week. Mainly because we are discussing companies that are "developing a global vision." In this case, Starbucks coffee has set high standards for its self and branched out globally. The company plans to open 3,000+ new stores in the Americas by 2017. Double its international footprint by 2015. China on track to become the second largest home to Starbucks stores by 2014. They have expanded and reiterated their commitment to social justice and profitability in Western Europe. Starbucks plans to expand to new markets, reach customers wants and needs through providing an excellent product and service. They use global marketing strategies to reach different cultures and races all over the world. To simply sell a cup of coffee? And the company is doing quite well at it. They're not only environmentally friendly but they are an equal opportunity employer and believe in giving back to the area in which they open stores. Starbucks global mission is to expand internationally and give everyone all over the world a chance to try their delicious coffee, teas, hot chocolates, lattes and treats. I know from experience that I enjoy getting a Starbucks iced tazo tea every once in a while. It is all about the "Starbucks experience" how I (the consumer) feel when I sip out of that green straw. I feel as though Starbucks is a prosperous company and global expansion is a wise choice for the company to make. If you can enjoy the "Starbucks experience" in Boston, Massachusetts, you should also, be able to do it in Hong Kong, China or Paris, France. Reaching different markets opens up an international market and could make your global flourish. A little coffee shop from Seattle, Washington is now found in Europe, Asia, the Americas, and Australia. I think it is important for companies to not just stay in one place but expand into different cultures and help develop under developed countries.
Source: http://news.starbucks.com/article_display.cfm?article_id=733
http://seattletimes.com/html/businesstechnology/2018837267_starbucks05.html

                                                       STARBUCKS GLOBAL!

What do you think it would be like to go to a Starbucks in Rome, Italy? Would the experience be the same? What about that signature Starbucks taste?