State Promotions- Visit California

Ever sit in front of the television a see a commercial advertising tourism for a state? I see commercials such as this one below aired in 2011 about visiting California. These ads run to try and bring in more business to the tourism market in each state. Especially states like California and Florida that rely heavily on the tourism industry it is important to advertise on major television networks for all audiences to see. I remember as a kid growing up and watching commercial pertaining to Disney World and I wanted more than anything to get on that airplane to head to the land where dreams come true. It is hard for one not to; these advertisements make the location looked serene and picture perfect that almost anyone would want to hop in a plane and head there. The tourism alone generated $95.1 billion dollars in California last year alone. This money helps the state invest in it's roads, schools and brings more tourists to the state. This campaign is genius using celebrities and pro athletes to entice consumers to spend their money and get out and enjoy the state of California while seeing and experiencing something new. It is quite a clever campaign if you ask me.




                                                        Misconceptions- Visit California

Have you ever found yourself falling for these commercials? As a result booking a vacation to one of these select locations?