"The combined efforts of Abby, Kevin, and Alia have led to a campaign to raise money for The One Fund. 100% of the proceeds will be donated to The One Fund Boston, set up by Mayor Menino and Governor Patrick in the wake of Monday's tragic events. The shirt makes a statement- one that many have after this personal attack. It expresses what we feel without saying a word. It's more than just a shirt. It has the capability to create community, to link us together as one. Why not donate to help families affected by the tragic events andup your wardrobe by purchasing our shirt. Our city is only as strong as we are."
I watched the Red Sox game yesterday on television and it moved me seeing all the blue and yellow shirts in the stands and everyone representing the wonderful city of Boston. This form of contribution marketing represents a good cause. It also provides awareness to the general public of what happened last Monday and how united we as New England and mainly Boston residents stand as one and come together during tragedy. Many may get confused with the statement BostonStrong and LiveStrong. I even read a few articles that people had the audasity to say that it is a direct rip off of the LiveStrong campaign aimed to help cancer victims. But this is a campaign that was launched through social media and it was so successful that it essentially marketed itself and now Boston Strong is a name and a shirt that people feel proud to wear knowing they are representing a good cause.
What do you think about the Boston Strong campaign? Would you wear a Boston Strong T?
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