Response to Ariana Barone's Post!

To be honest, I did not have the time to watch the Superbowl. However, I did catch an recap of the commercials this morning on GMA. I agree with you that the Budweiser commercial featuring the trainer and the horse was probably one of the sweetest things I have seen in a commercial, besides those save the animals in the shelter ones. It's shocking that just 30 seconds of commercial time costs around 4 million dollars, 8 million for a minute? That's insane. But think, how many people watch the Superbowl? Some tune in solely for the commercials. It is important to impress viewers. From the over view I saw, I was not too impressed. I use to always look forward to the Gatorade commercials featuring athletes Gatorade filled perspiration. Or Britney Spears dancing barely clothed for PepsiCo. The network is said to generate a total of  $75 million from running the commercials. That's a large chunk of change. Hopefully it is selling a lot of product. Visuals are what speaks to consumers so if the product looks good enough to satisfy the consumer on television than why not head to the closest store and purchase the product before it suddenly sells out. But really, $4 million for 30 seconds..oh?

How would you fill 30-60 seconds with a budget of $4-8 million? Would you make an ad crazy enough to catch viewers attention? Such as the ad by Budweiser with a horse galloping through downtown times square New York City?