Lately have you noticed that when ever you see an ad for a company that rather than sending you to the companies web page that it is now sending you to it's Facebook page instead? According to Yahoo.com as of December 2012 Facebook has over 1.01 billion users. Now that's a lot of visitors. Visitors who could potentially gain knowledge about a company through Facebook. With options such as "checking in" to a business or "liking" a business other users can see where their "friends" are shopping, dining and staying. I think that it is a brilliant way of marketing yourself through Facebook. That many users? Why not? Many companies are also jumping on the Twitter craze to "tweet" the next good deal or promotion taking place. I work at Dicks Sporting Goods and I remember on Black Friday we ran a promotion if you liked a certain post you would receive 25% off an item of fitness equipment. Deals like these are what draw consumers to Facebook or following businesses Twitter pages. I know as a consumer that I am always looking for the next deal.
Do you think that using forms of social media such as Facebook and Twitter is a wise way to market yourself as a business? What are the benefits and are there any drawbacks?
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